The Paleo Diet, Tyler Durden and Credit Cards.

by Paleo Rob on 13/11/2010

After recently watching Fight Club for what must be 2343rd time (I am a young impressionable male, give me a break) I started thinking about how much it really ties into the Paleo/Primal lifestyle. First off, I can guarantee, for the vast majority of men of this generation, Tyler Durden (Brad Pitt) physique, was the reason they started on their fitness regime.

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For all those guys and girls in the room, please raise your hand if you didn’t see Brad Pitt in this movie and think “Damn”. Anyone? Hello?

Now Fight Club is well known for its deep underlying themes and what-not but the one I want to focus on is his  (Tyler’s’) view on modern life and the pressure it puts on us to keep buying material possessions thinking it will make us happy.

You are not your fucking Khaki’s!

Tyler Durden is unhappy with the fact that today we live in a world where instant gratification can be had via the purchase of material possessions, possessions we then use  to define us human beings and members of society. How does this make sense in terms of evolution? Well the reason we buy objects of value, can be tracked down to when we were caveman (tadah!). Much like the peacock, the person with the most gorgeous feathers (material objects in our case) gets laid and has kids. More ‘nice things’ is a measure of value, the thought process goes like this, “wow that person has lots of expensive stuff, they must have lots of resources, if I have kids with them they will definitely have a better chance at surviving, and so will I!”.

peacock1

This peacock is getting laid.

So what makes us attractive is our ability to raise the young of our mates. In terms of our caveman ancestors, this meant that he fastest, strongest and smartest would survive as this was how we measured value. Fast forward to today. We are still wired to be attracted to the fastest, strongest and smartest mate, however we have begun using an intermediary indicator, to gauge how much of those traits a potential mate has. That indicator, is the amount of material possessions a person has.

So this was not so bad also. I mean, generally someone did have to be faster, stronger and smarter than someone else to buy more nice things. So it was a good gauge, then came credit and shit went pair-shaped.

Now there is no denying the idea of credit is great in theory and is useful is used correctly. The problem is, the human brain has not evolved to fathom such concepts. We are all addicts to credit. It is not unlike a drug. It is instant gratification traded for pain that we will have in the long run. (I am thinking of writing a post on drugs, addiction and evolution in the future). This instant gratification with no effort is completely foreign to the human species and we are not psychologically built for it. It is why people keep buying and buying things until they are so far in debt that there is no escape, and it is the reason people keep taking drugs. Humans are not psychologically equipped to deal with credit.

So these days we sit there at night, wondering how we are going to pay for the new Porsche, 52” 3DTV with Surround sound or whatever other objects you couldn’t afford but got any way. Tyler Durden’s answer was to blow up the credit card companies. I say, just stop buying shit you don’t need and can’t afford.

I’ll leave you with some more Tyler Durden philosophy.

{ 3 comments… read them below or add one }

Evolutionary Diet November 15, 2010 at 1:33 pm

QUOTE:
“This instant gratification with no effort is completely foreign to the human species and we are not psychologically built for it. It is why people keep buying and buying things until they are so far in debt that there is no escape, and it is the reason people keep taking drugs. Humans are not psychologically equipped to deal with credit.”

That;s an interesting concept. It sounds valid to me.

I wonder if my credit card banks will waive my balances if I tell them that I couldn’t help it because evolution made me over-charge?

Reply

Paleo Rob November 15, 2010 at 1:40 pm

Hahaha. Well give it a try and make sure you post the results!

Reply

PrimalArturo June 10, 2011 at 5:28 am

Fight Club is the best. I attribute that movie with the reason I’ve become a wiser consumer.

Reply

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