Fuck the Heart Foundations “Tick of Approval”

by Paleo Rob on 01/03/2011

The heart foundations vision is for “Australians to have the best cardiovascular health in the world”, but since their inception they have overseen a growth in obesity/CVD and diabetes. Great work fuckheads.

One way they inform lie to the public is by advising which foods are ‘healthy’ to eat by giving them the “Heart Foundation Tick of Approval”. You can just imagine what kind of of bullshit conventional-wisdom-non-science is used to justify their approval process.heartfoundation_and_tick_logos_right

Watch out. This symbol means the food will KILL you.

Companies are allowed to put the heart foundations tick of approval on foods which meet their strict guidelines. From their website the tick criteria is as follows:

Tick key nutrient criteria

Our criteria aim to:

  • decrease levels of one or more of
  • total fat, saturated fat, trans fatty acids, partially hydrogenated fat,
  • sodium
  • lower energy density and appropriate serve sizes

increase levels of one or more of

  • dietary fibre and/or vegetables and/or wholegrains
  • calcium (for soy products and dairy alternatives)
  • protein
  • % ingredients

There is little I can agree with there besides lower trans fatty acids and more proteins and fibre.

What’s worse is the categories the heart foundation has for foods which may have a tick of approval. The fact that there is a heart foundation tick of approval for the “sweet biscuits” category or a “Vegetable oil” category or a “ready meals -canned meat meals” category is fucking disgraceful!

How to eat paleo in Australia? Buy products which DON’T have the tick of approval.

{ 4 comments… read them below or add one }

adam March 4, 2011 at 4:12 pm

Except for eggs, I agree with your statement. In fact, I don’t know how eggs got ‘the tick’, what with all their heart attack inducing cholesterol!


Evan March 16, 2011 at 7:42 pm

I hope you’re joking, Adam.


Alan March 18, 2011 at 3:30 pm

@Adam, that’s not funny even if it’s made in jest..
I agree, the whole mess would be a joke if it weren’t so damn serious and wasn’t killing people.
Have they backed themselves so deeply into a hole that they can’t now come out and say “sorry people, we got it wrong”? I guess that might open the floodgates on a shit load of litigation. I just hope they “man up” soon and get the advice right..


Alan March 18, 2011 at 3:50 pm

Don’t you just love their speak?

“In order to achieve real change, Government support is required. Estimates from the UK suggest that a reduction in saturated fat consumption in line with national guidelines could prevent 3,500 premature deaths a year.”

“estimates”, “suggest”, “reduction”, “could”, now all bow your heads and pray to The Flying Spaghetti Monster to please fix your diabetes….


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