The heart foundations vision is for “Australians to have the best cardiovascular health in the world”, but since their inception they have overseen a growth in obesity/CVD and diabetes. Great work fuckheads.
One way they inform lie to the public is by advising which foods are ‘healthy’ to eat by giving them the “Heart Foundation Tick of Approval”. You can just imagine what kind of of bullshit conventional-wisdom-non-science is used to justify their approval process.
Watch out. This symbol means the food will KILL you.
Companies are allowed to put the heart foundations tick of approval on foods which meet their strict guidelines. From their website the tick criteria is as follows:
Tick key nutrient criteria
Our criteria aim to:
- decrease levels of one or more of
- total fat, saturated fat, trans fatty acids, partially hydrogenated fat,
- lower energy density and appropriate serve sizes
increase levels of one or more of
- dietary fibre and/or vegetables and/or wholegrains
- calcium (for soy products and dairy alternatives)
- % ingredients
There is little I can agree with there besides lower trans fatty acids and more proteins and fibre.
What’s worse is the categories the heart foundation has for foods which may have a tick of approval. The fact that there is a heart foundation tick of approval for the “sweet biscuits” category or a “Vegetable oil” category or a “ready meals -canned meat meals” category is fucking disgraceful!
How to eat paleo in Australia? Buy products which DON’T have the tick of approval.